The Effect of Survey Design on Extreme Response Style: Rating Job Satisfaction

Corrado LuisaJoxhe Majlinda
CEIS Research Paper
This paper explores the relationship between survey rating scale and Extreme Response Style (ERS) using experimental data from Understanding Society (Innovation Panel 2008), where a self-assessment questionnaire measuring job satisfaction uses two alternative (7 and 11 points) rating options. Our results suggests that when shifting from a shorter to a longer scale, the survey design generates a tendency to choose response scales at the extreme of the distribution, thus creating a misleading quantification of the variable of interest. The experimental design of the data enables us to test our hypothesis using a non-linear estimation approach where age, gender and education level are shown to affect ERS.

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Number: 365
Keywords: Survey Design, Extreme Response Style, Job Satisfaction
JEL codes: C81, C93; J28
Volume: 14
Issue: 2
Date: Monday, February 8, 2016
Revision Date: Monday, February 8, 2016